How do you chart a roadmap for organizational change?

Overview

To help the County of San Diego reach a 100% zero-emissions fleet by 2045, I led design production of its 120-page illustrative Green Fleet Action Plan, which guides its long-term fleet transition process through a series of goals, actions, and measures.

Role: Lead Designer
For: County of San Diego
Date: 2023
Type: narrative strategy, visual storytelling

Design Team: Emanuel Papageorgiou, Sian Campbell, Ezgi Gul, Dan Campbell
Project Management: Stuart Hamre, Seth Strongin

Purpose

To help the County of San Diego meet its overarching goal of operating a 100% zero-emissions fleet by 2045, Arup updated its Green Fleet Action Plan to serve as the County’s framework to guide its long-term fleet transition process through a series of goals, actions, and measures.

Strategy

I served as lead designer and art director for the 120-page illustrative report, which included supervising a team of five designers between the US, the UK and Turkey.